Video: Trends, Omni Channel and Apple Pay

What were the biggest trends at the 2015 NRF Big Show?

So I think EMV has really kind of captured the limelight here. A number of conversations with different vendors and that’s kind of squarely within the crosshairs right now. With October 2015 not that far out, vendors are working to get compliant, working to make sure they have solutions in place to help merchants get prepared. I think that’s been a central message here. I’d also say security is a big focus. So while EMV is certainly a component of the overall security story, a lot of talk about end to end encryption, tokenization is seeing increased attention as a result of Apple Pay and as a result of the number of breaches we’ve seen over the past few months here and certainly broader than payments there’s a big story around in-store engagement. So beacons are certainly a big part of the NRF message this year, seeing a lot of talk about really engaging shoppers in store, how do we keep them in the store, how do we push out relevant content to them, and how do we engage with them, how do we make the shopping experience unique, and add value and differentiate from competitors.

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Video Blog: The State of EMV Readiness in the U.S. Market

Ingenico Group Industry Insights from EMV expert, Allen Friedman

How concerned are merchants and merchant service providers about meeting the EMV migration deadline in the US?

Last year during Money2020, there were still a lot of people who thought the liability shift dates would be pushed out or done away with. In the ensuing year, because of a lot of things that happened in the marketplace, that’s not going to happen. The card brands made it very clear that that would not happen, and this year there’s not as much discussion about EMV. There are still some mentions in some of the panel discussions about EMV, but in the exhibit hall there’s not as much discussion about it. I believe that’s partly because the players here that are involved in EMV, transaction processing and payment presentment already have their solutions or they know what their solutions are going to be. So there’s not the need for as much conversation or as many comments.

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