Ingenico Group Industry Insights from EMV expert, Allen Friedman
Will independent software vendors (ISVs) be ready for EMV?
The ISV’s, in a lot of cases, are not ready because they are not a unified group. You can reach a lot of merchants at the National Retail Federation, you can reach a lot of acquirers at various acquirer events, but independent integrated systems vendors are just that, they are independent. So it’s hard to reach all of them, as they have various different sizes of organizations.