2018 is right around the corner, and it’s time for retailers to start thinking about how they can elevate their game in the New Year. According to Salesforce’s research, 50 percent of consumers are likely to switch brands if their expectations aren’t met. Thanks to technological advancement, shoppers can easily find multiple sellers selling the same products via their smartphones. In fact, 70 percent of consumers feel that technology has made it easy for them to take their business elsewhere. Thankfully, there are strategies to avoid these outcomes, meet customer expectations and avoid losing sales to competitors.