The switch to EMV is well underway in the United States. This means new processes for customers and merchants. Some customers are seeing the changes more than others, but more will be coming soon. This switch involves new in-store technology and internal systems for merchants, as well as learning new payment processes for consumers. But ultimately, this brings greater protection against counterfeit fraud. CHECK OUT THE INFOGRAPHIC: Chip Cards, By the Numbers, to learn interesting stats on EMV and chip cards.
Laura Meck is the EVP, Sales & Marketing at Merchant Link