Retail Round-Up: Digital Transformation of Retail

online shopping.While many technology trends we see in the retail space have been available to the merchants for a few years, the COVID-19 pandemic has accelerated their adoption. Whether it’s contactless payments or mobility solutions, merchants are mobilizing these technologies to provide customers with a convenient and safe way to shop.

Amid all these trends, retailers are focusing hard on digital transformation. Based on what we’ve been hearing in our conversations with customers and partners and the news, retailers are looking to build a strong foundation in both in-store and online.

Here’s a round-up of industry articles that explore how retailers are making efforts to incorporate new tech trends for in-store experiences but also evolve their digital transformation strategies:

Retail Reimagined: Browsing & Buying In The 5G Era - Forbes

How consumers shop today is changing as eCommerce grows, but most retailers are still retaining their brick and mortar presence. This article looks at how merchants can leverage the power of 5G and AI to enhance customer experiences in the store.

Three Hot Retail Tech Trends from The Summer of ‘New Normal’ – Chain Store Age

Amid the coronavirus pandemic in the U.S., retailers are finding new ways to minimize crowding people in their stores while helping them easily buy what they need. This article explores how delivery, contactless payments and virtual pitches for SMB products are three retail technology trends that stood out this summer.

COVID-19 Accelerates Retail Innovation – NRF

Top retailers including Gap, Crate and Barrel and Lowe’s are among businesses that have reimagined the in-store experience for their customer to focus on safety. This article discusses how these merchants have successfully implemented technology such as curbside pick-up, contactless payments, mobile apps, etc.

Adding AR to Your eCommerce Site? Here Are 3 Crucial Questions to Ask – Retail Customer Experience

The COVID-19 pandemic has made retailers to heavily rely on their eCommerce sites to gain and engage new customers. This article explores the role of augmented reality (AR) and 3D in boosting shopper’s confidence in the buying products that earlier required them to be in-store.

If you are looking for additional resources to help your retail business and employees as it relates to the COVID-19, visit NRF’s Resource Page. If you need help in evaluating your current customer experience strategy and the solutions required to make it work, please get in touch with us.

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