PART II: Online Shopping Cart Abandonment: Why It Happens and What You Can Do About It?

As mentioned in Part I of this blog post series, at some point in our lives we, as consumers, have abandoned our baskets without purchasing anything while shopping online. This process, which may seem harmless from the consumer’s standpoint, is frustrating for an online merchant. They put in a lot of hard work into reaching each customer and losing them at the crucial moments of a checkout can be disheartening. If you put together all these instances of cart abandonment, the business implications can be significant and may require some intervention. The goal of these blog posts is to highlight three reasons why this consumer behavior of cart abandonment occurs and provide constructive solutions that merchants can implement immediately to curb the practice. In the previous blog post, I provided two reasons and solutions help online merchants address this issue. Here’s what we discussed:

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PART I: Online Shopping Cart Abandonment: Why It Happens and What You Can Do About It?

As consumers, we’re all guilty of digital window shopping, adding items to the cart and then changing our minds when we get to the virtual checkout. No harm done, right? But for eCommerce companies, there is nothing more frustrating than an online shopper who abandons their cart at that final, crucial stage.

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Customers Know Best: Ingenico ePayments’ Journey Winning CNP Awards Three Years in a Row

For the third consecutive year, Ingenico ePayments was awarded “Best International CNP Program” at the annual 2018 CNP Awards, which was held in Orlando, Florida.

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Create Better Customer Service with Artificial Intelligence

Over the years, our teams in operations and client services have discovered that there are three main guiding principles that contribute to better customer service:

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5 Things Merchants Need to Know About Foreign Exchange

Online shopping has become the primary interface with the retail world for the vast majority of consumers. Retail is in the midst of a dynamic new era where eCommerce has broken down regional borders, bringing consumers and merchants to one international marketplace, existing entirely in the digital space.

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