Creating a single customer journey that attempts to appeal to the masses is a thing of the past. When today’s consumers choose to do business with a merchant, they expect the experience to be all about them. CMS platform Stackla found that 67 percent of consumers say it’s important for merchants to provide personalized experiences, and 72 percent say chances increase that they’ll return to make additional purchases if a business consistently offers personalized experiences.
The much-anticipated series “House of the Dragon” premiered a few weeks ago with a record-breaking viewership of 10 million on day one alone. It confirmed that “Game of Thrones” fans were anxious for more – but what exactly makes the franchise so popular?
The breakneck rate of change in the digital payments space over the last decade has set the stage for a new concept: the Payments Platform as a Service.
The EMV liability shift in 2015 monopolized much of the industry’s time and attention, but insiders knew a whiplash would follow to catch up with tech advancements. Contactless payments were already on the radar when the U.S. flipped the switch for EMV, and brick-and-mortar shoppers were increasingly evolving into omnichannel consumers.
