Four Ways SMBs Can Meet Post-Pandemic Customer Needs

When the pandemic hit in early 2020, consumers were shopping online for essentials and nonessential items alike. According to a Deloitte report, as of May 2021, 71% of consumers feel comfortable shopping in stores. However, their shopping preferences are forever changed – only 27% will return to their pre-pandemic shopping habits. For SMBs, that means stepping up to meet changing customer expectations.

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How ISVs Can Help Merchants Improve Customers Experience and More with Payment APIs

Using an Application Programming Interface (API) is not a new trend for users of connected devices. Whether you use a computer, smartphone, smart appliances, etc., APIs are critical to how applications on these devices communicate with each other to help you get the information you need. A common example of API usage is when a single click on an address opens a map application on your phone, or web browser. Any time, an application is calling another one to leverage a service or a function, the underlying communication is more than likely using this technology.

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Six Ways Technology Has Changed Traditional Payments

Payments experiences have changed significantly over the last few decades. Improved technology, customers’ needs for convenience, security measures and regulations have all helped transform how we pay for goods and services. If you look back at history, cash was the predominant mode of payment for a while. Soon after, checks became a practical option for large ticket purchases, allowing shoppers to carry less cash. Then came the plastic credit and debit cards – allowing consumers to have thinner wallets but larger purchasing power.

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Has the Retail Consumer Changed for Good?

Consumer trends are always evolving. The use of new and improved personal technology enhances consumers’ lives and pushes them to expect similar experiences in everyday environments. The COVID-19 pandemic changed many things for retail stores and consumers alike. eCommerce grew by 44% in 2020 as consumers stayed at home at the peak of the health crisis and bought most things online. It also catalyzed the evolution of the shopping experience – including use cases such as, curbside pickup, BOPIS, etc. The question that lingers right now is are these trends here to stay for good? And if they are, how can retailers continue to drive more in-store traffic?

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VARs: Offer Future-Proof, Cost-Effective Solutions with Android

Payments are so much more than they used to be. Merchants of all sizes are under pressure to do more with the technology they have and exceed customer expectations. This means accepting all payment methods, adding value at checkout, serving customers in-aisle, and managing operations seamlessly.

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