Create Rich Emotional Connections with Your Customers to Boost Your Retail Business

Anyone can buy what you sell, but how do you know they’ll come back to buy from you again? And what is it that brings them back? These are important questions in understanding why your customers buy from you and not your competitors. An important factor that retailers should consider while organizing their sales strategy is how their products, services and everyday interactions make customers feel. Emotion is a major driver for purchases, and an even bigger driver when it comes to loyalty.

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Are Wearables the Next Big Thing in Payments?

You probably didn’t realize it, but the future of payments is already here. While you may not be able to ride a hoverboard Marty McFly-style to work each morning, you can use your smartwatch to pay for your coffee on the drive-in. Wearable technology – some of the most futuristic consumer technology innovations – is here, and is enabling nearly invisible payments.

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eCommerce is Growing but U.S. Shoppers Still Like Visiting Brick and Mortar Stores

One cannot deny the convenience eCommerce provides us today, especially for retail shopping. We can sit on our couch, order whatever we need and it is delivered right to our doorstep. Over the years, eCommerce has seen immense growth. According to a recent TechCrunch article, Amazon’s Prime Day sales in 2019 are expected to push U.S. eCommerce sales to $2 billion. Another article in Internet Retailer mentioned that eCommerce represented 14.3 percent of retail sales in 2018.

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Three Ways You Can Gather Customer Feedback and Enhance Experience in Your Restaurant

Running a restaurant is tough, and public reviews about it can make or break the business. With over 100 million reviews on Yelp, ‘restaurants’ is one of the most-reviewed categories on the site. People love talking about their experiences and adding to the conversation.

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Mobile Wallets Should be Part of Your Payment Strategy

Do you remember the wonder in your eyes when mobile wallets were first introduced? The idea of just simply tapping your smartphone on a payment acceptance device to pay seemed magical and in many ways, it was! The fact that you didn’t even have to take your credit card out seemed like a dream and it made you think that someday you could leave your wallet behind at home.

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