Bruce Rasmussen

Recent Posts

Why Self Service is the Answer for a Better Customer Experience

In a lot of our recent blogs, we’ve talked a lot about the growing shift in customer expectations and the role that technology can play in managing them. One of the most interesting shifts for customers is the premium that is being put on convenience. For example, NRF’s recent Convenience and the Customer report found that over 90% of consumers are more likely to choose a retailer based on convenience, with 83% of consumers highlighting that convenience was a stronger factor than it was for them five years ago. The report found that this was due to people not wanting to dedicate as much energy or time to shopping to focus on other aspects of their life.

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Four Reasons Why Transit Operators Need Contactless Payments

Back in 2019, the MTA rolled out OMNY – an innovative contactless fare payment system that allowed riders to simply “tap n go.” A rider (whether a daily traveler or a tourist) could simply use their contactless card, mobile wallet or wearable to tap directly on the turnstile to gain access to the platform and the train. This was an innovative and easier way for riders to pay for their journey. As public transit returns to normalcy since the pandemic began in 2020, in July 2021, MTA logged their 100 millionth tap on these systems. This is significant for multiple reasons. First, the MTA manages one of the busiest subway systems in the US and this milestone represents a good rate of adoption for this new process. Second, it also represents how comfortable riders have become with using contactless payments.

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Don’t Let EMV Be an Afterthought for Your Self-Service Solutions

When you look at the world of self-service and vending solutions, EMV acceptance is still a big concern. Most merchants that have fixed or mobile payment infrastructure are either already ready to accept chip cards or will soon be. On the other hand, thanks to the card brands, customers are also well adjusted to using EMV cards and understand the security benefits it offers. So why are self-service solutions falling behind when it comes to migrating to EMV? Four main reasons:

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Present and Future of Self-Service Solutions

When the COVID-19 pandemic hit the U.S. early this year, many restrictions were put into place and among other safety measures, merchants that remained open started encouraging customers to use contactless payment methods. While other parts of the world were already familiar with the benefits of this payment method, the adoption in the U.S. had been growing at a very slow rate. However, the pandemic acted as a catalyst and now it’s widely being used by merchants and consumers alike. This was the turning point for contactless payments in the U.S., but I think this will also be pivotal for the adoption of self-service solutions and a growing range of use cases.

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Self-Service Has Become A Leader in Improving Customer Experience in Transit

Quality customer experience used to be based entirely on how well employees handled face-to-face interactions. With more customers feeling comfortable with the technology at their fingertips, this has changed. There’s been a rise in self-service options across industries and markets, driven by the convenience and speed customers have come to expect in a technologically-advanced world. With self-service options, like kiosks, businesses can improve efficiency, create new business opportunities and enhance the customer experience.

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