For an ISV, ISO or VAR, bringing an innovative point of sale (POS) solution to the market quickly is a big priority. However, an obstacle for many of these businesses is that their core competency is developing POS solutions and not in payments and the required technologies. Merchants of all sizes, across every vertical, expect their POS solutions to not only meet their payments needs but also enhance the overall customer experience. That’s why it is important for ISVs, ISOs and VARs to work with a payments technology partner that enables them to easily develop these solutions while at the same time assists in delivering an innovative POS experience. When partnering with the right technology partner to handle these various barriers, developers are able to focus on their core competency – creating innovative business applications.