We are all shoppers in the retail world.
Sometimes, you require consultative experiences where a sales associate helps you to find what you are looking for. But sometimes, you know exactly what you want and just need an easier way to shop. Different customers have different needs and as retailers, it is important for you to reach them wherever they are – in-store, online or on mobile. To keep up with the innovative solutions out there, customers need to be constantly delighted with new experiences and one of these innovative experiences that are gaining popularity is augmented reality (AR).