The Internet of Things (IoT) may sound daunting to someone unfamiliar with the tech industry, but it doesn’t have to be that complicated. Plainly put, IoT is the network of connected ‘things’ which are embedded with sensors, software and network connectivity. This connectivity allows these devices to continuously collect and exchange data. Did you know that your Smartphone is actually an IoT device? With the steady rise of online retail giants, there is an overwhelming misperception that brick-and-mortar shopping is a thing of the past. Although online shopping has its clear advantages, physical stores are utilizing ways to advance their technology and keep their customers returning in-person. One of these approaches? IoT.