Enhance Customer Experience in Your Business in 2019


What are your business’s objectives for the new year?

In 2019, customer experience should be top of mind. 69% of consumers say they will move on from a brand after a bad experience, research shows. How exactly are businesses failing to meet customer experience expectations? For one, 55% of consumers feel that brands are behind the times with how they interact with customers, both online and offline. However, 75% of consumers feel that automated experiences often feel too impersonal. With so many different types of consumers with different needs, it’s important to provide a seamless, easy experience that is also consultative and personal. Here are some ways your business can improve customer experience and keep up with the times without losing your brand’s personality:

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Creating Magical Customer Experience with Google Pay Smart Tap

When it comes to different ways to pay, mobile wallets have the “cool” factor figured out. Instead of taking out your wallet or looking into your purse for a credit card, you simply tap your smartphone on the merchant’s payment solution to securely pay for goods and services. The payment is instant and the customer is satisfied.

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What is Apple Pay and why you should be offering it

Apple Pay® continues to be on the rise. More merchants than ever are seeing the benefits of including it as a payment option – added convenience, improved customer experience, loyalty program opportunities and more. A recent survey determined that 36 percent of U.S. merchants accept Apple Pay and about 27 percent of eligible U.S. consumers have used it.

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Connecting With Customers: Mobile Payments Improve Experience

Connected digital devices have not only changed how consumers shop for goods and services, but it has also changed how they pay for them. With even greater bank support, digital wallets and mobile payments are rapidly increasing in adoption and use. The mobile payment sphere is becoming more and more competitive by the day, with both industry leaders and new upstarts making a place for themselves within the market. The range of choices out there seems mind numbing and the mobile payments revolution has only just gone underway.

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A Revolution in Payments is Coming, And It’s Connected Screens

The Internet of Things (IoT) has been a topic of discussion for the past few years, and the nature of its applications has evolved over time. According to a report by Gartner, the Internet of Things will grow to 26 billion units installed by 2020. This report also highlights that the IoT product and service suppliers will generate revenue exceeding $300 billion by the same year. But where does payments come into the picture?

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