Leveraging Technology to Elevate the Guest Experience

While all companies have been impacted by the COVID-19 pandemic, the hotel and lodging industry was hit particularly hard. And while the industry continues to rebound with more people traveling every day, it’s important to remember that consumers expectations have shifte

d significantly. To that end, Hospitality Technology’s Lodging Technology Study found that 52% of respondents reported that their guests increasingly prefer digital experiences over encounters with staff. This follows the trends we’re seeing in other industries as consumers continually are opting for more streamlined, associate-less merchant interactions. For example, buy online, pick up in-store in retail and mobile ordering for restaurants.

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How Travel and Hospitality is Going to Change in the Coming Years

The COVID-19 pandemic has changed travel and hospitality forever. 2020 saw many hotels and flights go empty for long periods. But with additional precautionary measures, CDC guidelines and the start of the vaccine rollout in the US, things are starting to look up. Most importantly, consumer confidence is making a comeback. According to Deloitte’s State of the Consumer Tracker, the percentage of US adults who feel safe staying in a hotel (46%) and flying (34%) reached their highest levels since April 2020. As hotels and travel organizations look to boost their business they need to keep a few things in mind:

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How To Prepare Your Hospitality & Travel Businesses For a Post-COVID World

The COVID-19 pandemic, which began in early 2019, brought the hotel & travel industry to a halt. According to an AHLA report, almost 65% of hotels remained below 50% capacity during the peak of the health crisis. That, according to the same report, is below the threshold which allows hotels to break-even and pay debt. This resulted in mass layoffs and furloughing of employees in 9 out of 10 hotels. With many travel restrictions that were in place during the peak of the travel season, only 33% of Americans took vacations as compared to 70% in previous years during the same time.

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Hospitality Round-Up: Hotels & Travel in a Post-COVID World

As with many other industries, hospitality businesses have taken a huge hit as the COVID-19 pandemic has surged around the world. The US Travel Association has estimated $402 billion in cumulative losses since March when it comes to domestic travel.

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Hospitality Round-Up: How Will Travel and Hotels Change

In early April, data had suggested that nearly 80% of all hotel rooms were going empty due to the COVID-19 pandemic. It became clear that all hospitality businesses had taken a huge hit as more people sheltered in place and suspended their travel plans. With the global health crisis still at hand, the hospitality industry is far from getting back on their feet.

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