Mobile Wallet Adoption Among Students on the Rise, Are Businesses Listening?

It seems like we’re doing everything on our smartphones today—from reading the news and taking high-quality photos, to ordering and paying for food ahead of time. Businesses need to be ready to accommodate this ongoing transformation by adopting new payment acceptance technologies, such as mobile wallets, an additional capability of NFC contactless technology. Consumers are already asking for it—this holiday season, 30% of consumers plan to use smart payment methods while shopping in store: 24% by smartphone and 16% by wearable (e.g. Apple Watch). To add, younger generations are starting to use their smartphones for things like storing their university ID and paying for extracurricular activities through an app. By being prepared to accept NFC contactless payments and allowing customers to pay how they want to pay, businesses can be at the cutting edge of technology, especially as these students will come to expect it.  

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The Evolution of Payments: From Expense to Business Tool

Payment acceptance for the longest time was thought to be a necessary business expense. But over the last decade, a few significant changes have transformed the definition of “payments” in the industry. One of the changes that acted as a catalyst in this transformation is the improved efficiency in carrying out electronic transactions. Combined with the advancement in technology over the last two decades, innovative solutions have become easily available in the market for all merchants (big or small) looking to improve efficiency and enhance their customers’ experience.

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2020: The Future of Contactless Payments in the U.S.

TechCrunch recently published an article citing a new Juniper research discussing the state of contactless transactions globally. According to the new forecast, in-store contactless payments will reach $2 trillion by the year 2020. In addition, the mobile contactless payment market will be dominated by Apple to the extent that one in every two contactless transactions, consumers will use Apple Pay to buy. That got me thinking if we can expect to see similar results in the U.S.

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Why NFC-Based Mobile Payments Should Be Your Next Customer Experience Investment

For any business, a seamless and nearly invisible payment process is the final checkpoint of a positive customer experience. However, while consumers in the U.S. are getting more comfortable with using chip cards in a variety of verticals—including retail, hotel, lodging and the food and beverage industry—there’s still a fair amount of confusion about when to dip the chip and when to swipe. Many consumers are getting used to it but are still frustrated with the perceived speed of an EMV transaction.

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Who Will Decide The Fate of Mobile Wallets?

Mobile wallets may be great for consumers, but for U.S. retailers, trying to decide if and when they’d like to accept different wallets can drive them crazy. There are simply way too many options and with the growing number of mobile wallet apps in the market, it’s becoming more complicated for retailers to support them all.

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