Proving your identity is typically done in just a few ways: with a license, a passport or a social security number. This may soon change with the introduction of digital IDs.
Proving your identity is typically done in just a few ways: with a license, a passport or a social security number. This may soon change with the introduction of digital IDs.
You may remember loyalty programs in their earliest form: the punch card. You’d carry this card around until, 10 star-shaped punches later, you earned a free sandwich. Although this traditional reward method persists, many merchants are looking to get more out of their loyalty program and engaging in new ways with the consumer. One way they’re doing this is through integrating services into mobile wallets.
It was a privilege to join senior executives from Wells Fargo, Mastercard and Visa in a timely panel discussion on “The Future of Tap & Go: Shaping the New Consumer Experience” at the Women in Payments 2020 U.S. Symposium on February 11th.
The retail experience has changed in many ways over the years with advancing technology, but one major factor that has made an impact is payment security. According to the new survey from Ingenico and FreedomPay, “Emerging Trends at the Point of Sale,” security is the highest concern merchants have around the adoption of different payment methods.
Building loyalty isn’t just about gaining new customers but providing an experience for the existing ones to keep coming back for more. Mobile payment applications have created a tech-savvy way of engaging customers while providing a range of benefits for both them and the retailer.
