While legacy ECRs in the market work well for most businesses, cloud-based POS systems allow businesses to advance from a technological standpoint for a stronger customer experience.
While legacy ECRs in the market work well for most businesses, cloud-based POS systems allow businesses to advance from a technological standpoint for a stronger customer experience.
As an ISV, you know that the restaurant business is extremely competitive. It is one of the key reasons why adopting new technology in this space is very slow. Restaurants need to work hard and establish their popularity in the community in addition to sustaining business on a day-to-day basis. This means that consumer-facing technology including payments often takes a backseat for restaurants. However, the COVID-19 pandemic changed how restaurants approach this all together. At the peak of the health crisis, many restaurants scrambled to offer services such as online ordering, delivery via third-party apps and even accepting contactless payments to put their customers at ease. Since then, restaurants have adapted quickly and effectively to the new normal and are continuing to offer enhanced services to their customers.
When the pandemic hit in early 2020, consumers were shopping online for essentials and nonessential items alike. According to a Deloitte report, as of May 2021, 71% of consumers feel comfortable shopping in stores. However, their shopping preferences are forever changed – only 27% will return to their pre-pandemic shopping habits. For SMBs, that means stepping up to meet changing customer expectations.
Using an Application Programming Interface (API) is not a new trend for users of connected devices. Whether you use a computer, smartphone, smart appliances, etc., APIs are critical to how applications on these devices communicate with each other to help you get the information you need. A common example of API usage is when a single click on an address opens a map application on your phone, or web browser. Any time, an application is calling another one to leverage a service or a function, the underlying communication is more than likely using this technology.
Payments are so much more than they used to be. Merchants of all sizes are under pressure to do more with the technology they have and exceed customer expectations. This means accepting all payment methods, adding value at checkout, serving customers in-aisle, and managing operations seamlessly.
