For the most part, people are patient, but some experiences create frustration for virtually everyone. A customer transaction company Omnico Group found that most people are willing to wait just up to eight minutes in a checkout line before abandoning their cart. Time standing in line leads to reconsidering the purchase. If you think about holiday shopping or even a Saturday morning grocery line, you can imagine how many lonely carts there are and how many dollars are lost from items not purchased. According to Parcel Pending, that number is $38 billion.
It’s my favorite time of year – we’re down to the final game of the NFL season and it’s looking like it will be a great game. As a huge UGA fan, I’m of course rooting for Matt Stafford to lead the Rams to victory. As we gear up for the big game, I’ve also been thinking a lot about the fan experience in stadiums and event venues. While having a good view of the field is always important, the fan’s concession and pro shop experience is also critical.
As we close out 2021 and begin 2022, we see a retail landscape that’s very different than it was two years ago. The global COVID pandemic served as a catalyst for the evolution of how consumers prefer to shop. For example, Accenture predicts an increase of 169% in online purchases from new and low-frequency users. This is just one example of how consumers have pushed toward the convenience of digital services to fulfil their shopping needs.
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