The technology that big-box retailers and e-commerce giants have at their disposal is phenomenal – often so much more than what SMB retail businesses have in their tech stacks. Enterprise retailers can collect data about each customer, analyze it, and then upsell or cross-sell and target customers with personalized promotions. Who hasn’t had a “You May Also Like” offer pop up on a website or have a sales associate make a relevant offer to enhance a purchase?
For the last two years, the retail industry has been in flux. Supply chain issues, labor shortages, surging inflation, and the war in Ukraine continue to disrupt the marketplace. Yet, at the same time, consumers’ expectations are growing, and the path to purchase is expected to be as convenient and personal as possible. So, what is a retailer supposed to do?
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