Going Beyond Retail at NRF’s Retail’s Big Show 2019

 

Retail has always been a key market for us and NRF’s Retail’s Big Show is an opportunity for great minds to connect and talk about the future of the industry. NRF’s Big Show is not just popular among retailers. Over the past few years, this event has been attended by businesses from many verticals such as hotel & lodging, food & beverage, healthcare and more. At the show I noticed conversations flowed toward solving business problems with innovative technology no matter the vertical. Even though retail technology has always led the way when it comes to customer engagement technology, other verticals continue to work hard and leverage the same technology to serve their customers’ unique needs. Here are a few examples:

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A Rookie's View of NRF

Two weeks ago, I traveled to the Jacob Javits Convention Center in New York City to attend my first-ever trade show – NRF 2019, appropriately coined the “Big Show” by all who exhibit and attend, including top retailers, tech titans, and thousands of industry professionals. With the innovative designs and sheer size of every booth, the executive, sales and marketing staff coverage of the event and the impressive solution demos, emerging technology and cutting-edge ideas; the show truly lived up to its “big” name.

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Enhance Customer Experience in Your Business in 2019

 

What are your business’s objectives for the new year?

In 2019, customer experience should be top of mind. 69% of consumers say they will move on from a brand after a bad experience, research shows. How exactly are businesses failing to meet customer experience expectations? For one, 55% of consumers feel that brands are behind the times with how they interact with customers, both online and offline. However, 75% of consumers feel that automated experiences often feel too impersonal. With so many different types of consumers with different needs, it’s important to provide a seamless, easy experience that is also consultative and personal. Here are some ways your business can improve customer experience and keep up with the times without losing your brand’s personality:

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Can Retail Break This Magic Spell?

If you’ve seen the Jungle Book, you might remember that scene where Mowgli is under the spell of Kaa - the python. He is rescued and snaps out of the spell before he gets eaten but that scene is significant in understanding the state of retail. Today, the offline retail industry is spellbound and believes it is fighting a battle with their online counterparts that it may eventually lose. But if you ask me, this is just a spell which needs to be broken.

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Deck the Halls with Better Customer Service

The holiday shopping season is in full swing and trends are pointing toward even more spending this year. The National Retail Federation announced earlier this fall that it expects holiday sales to climb from 4.3 percent to 4.8 percent over last year ($717.45 billion to $720.89 billion). How can retailers be sure to take advantage of this huge opportunity to reach their sales goals and beyond this holiday season?

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