Retail checkout is changing. As consumers across the globe get used to more flexible shopping experiences, retailers are adjusting their technology needs accordingly. Not too long ago, most stores only had fixed checkout lanes. Whether you were shopping for groceries, apparel, appliances, or computers, you could only pay for that merchandise at a fixed location within the store. While the point of decision for the consumer has always been the moment when they selected the merchandise and decided to purchase it, the transaction took place at a different location in the store. Retail experience needs to be reimagined for the new customer.
