Holiday shopping trends change and evolve each year, and how consumers make payments during the holiday season change with them. Lines outside of brick-and-mortar stores at 5 a.m. on Black Friday are becoming a distant memory as holiday shopping, like many other consumer behaviors, shifts from physical to digital.
The technology that big-box retailers and e-commerce giants have at their disposal is phenomenal – often so much more than what SMB retail businesses have in their tech stacks. Enterprise retailers can collect data about each customer, analyze it, and then upsell or cross-sell and target customers with personalized promotions. Who hasn’t had a “You May Also Like” offer pop up on a website or have a sales associate make a relevant offer to enhance a purchase?
Point of Sale systems (POS) can deliver as many savory options to the restaurant business as their menus do for hungry guests.
While NRF 2022: Retail’s Big Show was very different this year due to COVID, it was still a show filled with meaningful conversations and strong display of innovation across the exhibit hall.
One thing that always excites me about NRF is that there are Ingenico solutions across the area. Whether in the dining and check-in facilities of the venue, my hotel or even on the train from Boston to NYC, it was great to see our solutions being used across a variety of use cases.
As we close out 2021 and begin 2022, we see a retail landscape that’s very different than it was two years ago. The global COVID pandemic served as a catalyst for the evolution of how consumers prefer to shop. For example, Accenture predicts an increase of 169% in online purchases from new and low-frequency users. This is just one example of how consumers have pushed toward the convenience of digital services to fulfil their shopping needs.
