Kylie Everhart

Recent Posts

Can the U.S. Catch Up to China When it Comes to Mobile Wallet Adoption?

Mobile wallet adoption in the U.S. is steadily growing, but it is lagging in comparison to some Asian and European countries. China specifically is reported to have very high consumer adoption for mobile wallets, while in the U.S., less than one-third of smartphone users are on board with the trend.

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Fact or Fiction? The Truth About the “Retail Store Apocalypse”

We’ve all heard the rumors: In-store retail is over. Online shopping is king. eCommerce spells the end for retail stores.  

Despite what you may have read in the media, retail is thriving. Physical stores currently account for almost 90 percent of all retail sales in North America, and that number is still predicted to be well over 80 percent five years from now. According to analyst firm IHL, the U.S. retail industry has increased sales by $565.7 billion since January 2017 and showed a net gain of 8,575 new stores. The in-store retail experience is far from over - it’s growing.

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Technology and Personalization: The Key to Reinventing Retail?

Technology is changing the retail game. Tech Screens have made a natural integration into the shopping experience, whether that be on in-store payment solutions or right on the customers’ mobile device. Retail industry analyst firm IHL found that leading retailers are investing in in-store technology at a rate 70 percent higher than the average performers in their segments. Integrating these technologies helps with things like line busting, upselling and modernizing - but they can do even more. 

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eCommerce is Growing but U.S. Shoppers Still Like Visiting Brick and Mortar Stores

One cannot deny the convenience eCommerce provides us today, especially for retail shopping. We can sit on our couch, order whatever we need and it is delivered right to our doorstep. Over the years, eCommerce has seen immense growth. According to a recent TechCrunch article, Amazon’s Prime Day sales in 2019 are expected to push U.S. eCommerce sales to $2 billion. Another article in Internet Retailer mentioned that eCommerce represented 14.3 percent of retail sales in 2018.

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Maximize Back-to-School Shopping by Optimizing Your Strategy for Gen Z

Consumers spend more on back-to-school purchases than on Mother's Day, Father's Day and Valentine's Day combined. With Generation Z – the cohort born between the mid-1990s through the mid-2000s – headed back to school, here’s how retailers can get the most out of this major shopping season:

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