Bradford Giles

Recent Posts

Retail and the Power of Influence

The age-old question in the retail industry has been about who possesses the power of influence. Can the retailer change consumer behavior or do consumers have the power to affect what retailers offer or how they operate? This question is harder to answer than you think, as in most scenarios both retailers and the consumers meet somewhere in the middle. When you think about impulse purchases in a retail setting, you think of candy or gum at the corner store, sunglasses or wallets at an apparel retail chain, even automobile accessories when paying for your car being serviced. While impulse buys are based on consumer behavioral psychology, over the past few decades they have evolved into an effective strategy for retailers to influence shoppers into buying not just these products but anything new that is introduced in the stores.

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Four Ways ISVs Can Help Their SMB Customers Boost Business

2020 was a difficult year. Apart from the obvious, we all know how the COVID-19 pandemic is impacting the SMB community as they are working hard to stay in business. While technological trends and solutions, such as contactless payment acceptance, mobility, etc., are increasingly moving downstream to SMBs and helping them better prepare for the year ahead, they will need additional support to boost their business. For example, compared to most large merchants, many SMBs don’t have strong online eCommerce capabilities. Even though it is imperative for them to get customers back to the store, they don’t have the necessary eCommerce capabilities to fall back on, particularly in the context of the current health crisis.

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How the Pandemic Facilitated Increased Adoption of Three Existing Technologies in Retail

Since the COVID-19 pandemic took hold in the U.S., the retail industry has been turned on its head. With stay-at-home orders and lockdowns in place, all nonessential retailers were closed, pushing most of the transactions online. Today, as all U.S. states are reopening in phases, retail looks a lot different with capacity restrictions, social distancing requirements and other safety precautions. These changes not only affect sellers but the payment solution providers that work with them. Payment providers need to innovate quickly to keep up with the changing environment and help customers comply with public health guidelines. They also must do all of this while meeting the expectations of the shoppers for a good, easy and safe experience.

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NRF’s 2020 Big Show Takeaway: Retailers are Looking to the Future to Ensure Success

Every year our teams from around the globe attend NRF’s Big Show to see the latest and greatest in retail technology. We listen to the chatter and look for trends that are applicable today and in the future. After meeting with our partners and customers, we left NRF with great insight and are excited to see how this evolves within all our initiatives in 2020 and beyond.

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Start 2020 Strong with the Right Payments Technology Partner

The new year is here and ISVs, ISOs and VARs continue to play a crucial role in delivering innovative business solutions into the markets they serve. But for many of these organizations, payment technology is not a core competency, and it doesn’t to be. 

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