Bradford Giles

Recent Posts

Enhance Customer Experience in Your Business in 2019


What are your business’s objectives for the new year?

In 2019, customer experience should be top of mind. 69% of consumers say they will move on from a brand after a bad experience, research shows. How exactly are businesses failing to meet customer experience expectations? For one, 55% of consumers feel that brands are behind the times with how they interact with customers, both online and offline. However, 75% of consumers feel that automated experiences often feel too impersonal. With so many different types of consumers with different needs, it’s important to provide a seamless, easy experience that is also consultative and personal. Here are some ways your business can improve customer experience and keep up with the times without losing your brand’s personality:

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The Evolution of Payments: From Expense to Business Tool

Payment acceptance for the longest time was thought to be a necessary business expense. But over the last decade, a few significant changes have transformed the definition of “payments” in the industry. One of the changes that acted as a catalyst in this transformation is the improved efficiency in carrying out electronic transactions. Combined with the advancement in technology over the last two decades, innovative solutions have become easily available in the market for all merchants (big or small) looking to improve efficiency and enhance their customers’ experience.

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Look for These 5 Things While Searching for a Payments Technology Partner

For an ISV, ISO or VAR, bringing an innovative point of sale (POS) solution to the market quickly is a big priority. However, an obstacle for many of these businesses is that their core competency is developing POS solutions and not in payments and the required technologies.  Merchants of all sizes, across every vertical, expect their POS solutions to not only meet their payments needs but also enhance the overall customer experience. That’s why it is important for ISVs, ISOs and VARs to work with a payments technology partner that enables them to easily develop these solutions while at the same time assists in delivering an innovative POS experience.  When partnering with the right technology partner to handle these various barriers, developers are able to focus on their core competency – creating innovative business applications.

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