Bradford Giles

Recent Posts

Buy Online Pickup In-Store: Everything You Need to Know

Buy online pickup in-store (BOPIS) is an increasingly attractive option for consumers. According to Business Insider, 68 percent of US consumers have made numerous click-and-collect purchases. What’s more, 50 percent of shoppers said that being able to pick up their order in-store has influenced their decision of where to shop. The data speaks for itself and in addition to the strong desire from consumers, there are benefits of click-and-collect purchases for businesses when it comes to providing a great customer experience and maximizing revenue. Let’s take a look at a few of them:

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3 Retail Opportunities to Embrace in 2019

There was a lot of discussion about “the retail apocalypse” in 2017 and 2018, but the data tells a different story. Retail sales have been growing gradually since November 2009 on a year-over-year basis, according to the National Retail Federation (NRF). Additionally, 2018’s holiday season sales hit record numbers: according to Mastercard’s SpendingPulse report, which records data from November 1 to December 24, holiday sales increased 5.1 percent over 2017, the biggest growth in six years. This tremendous boom of retail spending in 2018 and continuous growth year after year suggests 2019 may be even bigger.

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Going Beyond Retail at NRF’s Retail’s Big Show 2019


Retail has always been a key market for us and NRF’s Retail’s Big Show is an opportunity for great minds to connect and talk about the future of the industry. NRF’s Big Show is not just popular among retailers. Over the past few years, this event has been attended by businesses from many verticals such as hotel & lodging, food & beverage, healthcare and more. At the show I noticed conversations flowed toward solving business problems with innovative technology no matter the vertical. Even though retail technology has always led the way when it comes to customer engagement technology, other verticals continue to work hard and leverage the same technology to serve their customers’ unique needs. Here are a few examples:

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Enhance Customer Experience in Your Business in 2019


What are your business’s objectives for the new year?

In 2019, customer experience should be top of mind. 69% of consumers say they will move on from a brand after a bad experience, research shows. How exactly are businesses failing to meet customer experience expectations? For one, 55% of consumers feel that brands are behind the times with how they interact with customers, both online and offline. However, 75% of consumers feel that automated experiences often feel too impersonal. With so many different types of consumers with different needs, it’s important to provide a seamless, easy experience that is also consultative and personal. Here are some ways your business can improve customer experience and keep up with the times without losing your brand’s personality:

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The Evolution of Payments: From Expense to Business Tool

Payment acceptance for the longest time was thought to be a necessary business expense. But over the last decade, a few significant changes have transformed the definition of “payments” in the industry. One of the changes that acted as a catalyst in this transformation is the improved efficiency in carrying out electronic transactions. Combined with the advancement in technology over the last two decades, innovative solutions have become easily available in the market for all merchants (big or small) looking to improve efficiency and enhance their customers’ experience.

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