Tonida Vaka

Recent Posts

Perfecting Personalized Experiences via Payment Data


Creating a single customer journey that attempts to appeal to the masses is a thing of the past. When today’s consumers choose to do business with a merchant, they expect the experience to be all about them. CMS platform Stackla found that 67 percent of consumers say it’s important for merchants to provide personalized experiences, and 72 percent say chances increase that they’ll return to make additional purchases if a business consistently offers personalized experiences.

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