Online shopping reached new highs in 2019 -- 93.2 million consumers shopped online this Black Friday and 83.3 million on Cyber Monday, according to NRF. This past holiday season is just one indicator that online sales are experiencing growth across the retail industry: a recent McKinsey Study found that 60 percent or more of consumers in Germany, the U.K. and U.S. shop online and in-store equally. This increased interest in online purchases can be attributed to a number of factors, including convenience and speed and online sales have become a major part of retail year-round. While in-store retail is far from dead, the most successful retailers are taking the immense growth of online shopping into consideration for the coming year. Here are some online-experience-enhancing strategies to incorporate into your retail strategy for 2020.
