Have you noticed that the checkout experience has become increasingly complex? More and more people wave their mobile phone on the POS device. Others simply tap their card and go. Forget paying with cash - in Amsterdam where I live now, many stores refuse bills and coins and only accept cards. And it’s not just when standing in line at your local grocery store; but also when paying online or buying with your mobile phone. There are more options and more steps to take before completing the purchase.