During the pandemic many merchants, especially SMBs, made ad hoc adjustments to provide a safer customer experience. Often this was done on their own, with some businesses even going as far as putting bags over their payment terminals or even attaching them to hockey sticks for effective social distancing. While we can certainly applaud their creativity, had they worked with their technology partner they would have been able to leverage more permanent solutions. This is also why it’s so important for independent software vendors (ISVs) and other technology providers to have more consistent communication with their merchant customers. Not only does it create better opportunities to generate additional revenue, but it also provides an opportunity to solidify the relationship with your customer.
