With Apple’s recent announcement of Tap to Pay on iPhone, use of mobile devices to accept payment at the point of sale continues to gain traction. With that in mind, I thought it was important to discuss the differences between PIN on terminal, PIN on glass and PIN on mobile, as card authentication will continue to play a big role in how tap to pay on mobile devices will ultimately work.
In the last couple of months, you might have come across few blog posts from my colleagues that discussed a range of topics related to SMBs. From preparing for 2021 with technology solutions to looking at other factors that can help SMBs boost business. Both articles discussed a very vital aspect of the SMB ecosystem – their access to new and innovative technology. Typically, large merchants have the means and budget to implement new and cutting-edge solutions as soon as they hit the market. It takes more time for SMBs to fully adopt these technology solutions. By then, new solutions and use cases are already being talked about at higher levels. But Android can change everything for ISVs and their SMB customers.
Technology is always evolving – new and innovative solutions are increasingly being sought out by businesses who are looking to elevate the commerce experience for their customers. But when faced with different types of available tech, as a merchant, how do you decide what solution to implement in your business? Will it help enhance the customer experience? Will it make the checkout faster? Will it help in improving other efficiencies in my business?
Over the past decade, consumers have changed the way they shop. Some are shopping using online platforms, and others shop on their mobile devices. But, safe to say, almost all of them are still visiting brick-and-mortar stores, and they expect an experience on par with the advanced technology available on all other channels.
Payments technology is evolving quickly and so are merchants’ needs and expectations along with it. For independent software vendors (ISVs), becoming a merchant’s preferred provider during this time of rapid change may seem especially challenging.
