Building a positive restaurant guest experience relies on a lot of factors, with food quality and quick and friendly service certainly being the most important. With this in mind, restaurants need to take advantage of the technologies and solutions available to them that can help them streamline their business, which in turn will keep customers happy while also driving higher revenue. One solution that is already popular in Europe and many parts of Canada is Pay-at-the-Table (PATT).
The COVID-19 vaccination rollouts are successfully progressing in the US, and it finally seems like the dust of pandemic disruption may be settling. Last year we saw many technology trends and use cases crop up in the restaurant industry. From curbside pick-up to contactless payment acceptance, restaurants quickly adapted to better serve customers in dynamic circumstances. With over a year of customers getting used to these conveniences, restaurant businesses need to rethink the best ways to prepare for the post-COVID world.
A lot of factors go into making a well-liked restaurant, from serving great food and providing top-notch service to ensuring a positive guest experience. In today’s digital age, the tech and restaurant industries have merged to streamline these processes, ultimately improving operations and customer satisfaction, all by using innovative technology, such as a Pay-at-the-Table solution.
Over the last few years, enhancing the customer experience has gained a lot of traction among restaurant business owners. In fact, Deloitte’s 2019 report on restaurants discusses how good quality food is basic table stakes, while the customer experience is what takes a restaurant to the next level.
You could call the restaurant industry the canary that indicates the health of the economy. When things are good, people love to eat out — and that’s certainly one reason why, right now, the restaurant business is growing. A recent report from retail industry analyst IHL projects $744 billion for total 2019 sales — an increase of 4.2 percent. Moreover, new location openings are up, with 2,346 new QSR stores and 565 table service restaurants on tap for 2019.
