Ingenico Group Industry Insights from EMV expert, Allen Friedman
Are Merchants Ready and Willing to Accept Apple Pay Transactions?
Right now, in the Tier 1 space where the largest merchants with the capital and resources can chose to turn on NFC, there are some who have decided to turn off NFC, even if they’ve had it before. Often they are working on a private solution among those large retailers. I don’t know if that will end up being a conflict.
I also don’t know if there’s really a competition there, but some people perceive one so they’re turning off NFC/contactless for now. Apple Pay means using the existing card brands, but in a contactless environment, so some of those merchants may end up turning contactless back on and accepting those. We don’t know yet.
Allen Friedman is the Director of Payment Solutions at Ingenico Group, North America