Allen Friedman

Allen Friedman
Allen Friedman is Director of Payment Solutions at Ingenico Group, North America where he is responsible for Ingenico Group’s EMV Payment Solutions and the EMV implementation strategy in the United States. Prior to joining Ingenico Group, Allen worked for Vital Processing Services (now TSYS Acquiring Solutions) in Tempe, Arizona beginning in 1999 and during his fifteen year tenure held a variety of management positions in technical support, solutions implementation, and Product Management. Most recently as Associate Business Development Director, Allen was responsible for the core authorization and capture platforms, payment forms and connectivity solutions, and led the EMV implementation strategy for the merchant segment of TSYS. Allen has been a member and active participant in the EMV Migration Forum since its founding, and he continues to serve on several committees and working groups. Also, he is an active contributing member of the Smart Card Alliance Payments Council.
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Recent Posts

How Tipping in Restaurants is About to Change: Myth Busting with Allen Friedman Part III

We’re now in the post-EMV liability shift era, and this is the “real” start of EMV implementations in the U.S. Considering the size and complexity of payment systems right now, I think the U.S. is doing pretty well. Small and medium-sized merchants are still taking longer to migrate but are on the right track. However, the restaurant industry seems to be rampant with misinformation and myths regarding the future of payments. One such topic is tipping in full-service restaurants. Let’s take a look:

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3 Reasons Why EMV Transactions Seem Slower: Myth Busting with Allen Friedman Part II

As October 1st marks the one-year anniversary of the EMV liability shift in the U.S., EMV migration continues to pick up steam, and more merchants and cardholders are getting used to chip cards. However, it has been a significant change in behavior for both of them.

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The Rise in Credit Card Chargebacks: Myth Busting with Allen Friedman

After U.S. payment networks implemented a liability shift in October 2015, merchants that did not support EMV became liable for chargebacks from credit card fraud. Many merchants have evaluated their risk based on chargeback history, and some were surprised by their post-shift fraud volume. This gave rise in the industry to various rumors, misinformation and theories about the cause of this change in fraud volume.

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Speeding Up EMV

A big complaint merchants hear from cardholders using their EMV chip cards at stores is that they think it’s slow - the transaction takes a long time to process when compared to magstripe. The process of swiping a magstripe card is perceptually faster as the customers swipe their cards and immediately put it back in their purse/wallet as the purchases are totaled, and the terminal works on processing the transaction. However, in an EMV transaction, cardholders insert the chip card and wait patiently as it authenticates the payment. Even though EMV adds only a few seconds more to the transaction, the perceived wait time is much slower from the point of view of the customer as the chip card stays in the terminal longer.

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The EMV Fraud Liability Shift Date Has Passed: Is It Too Late for Me?

The EMV liability shift date, October 1, 2015, has come and gone, but many retailers have still not made this critical update. Most are left wondering: Is it too late? The good news is that it’s not too late for your business to upgrade. However, if credit card fraud takes place at your establishment before you take action, you will be held responsible for the financial repercussions.

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