Disruption is everywhere. With the digital revolution well underway, disruption is rearing its presence and creating impact across seemingly every industry and in every field at the moment. So how does that impact B2B service providers who are trying to connect with their customers? We chatted with David Gebhardt, Chief Revenue Officer at Ingenico ePayments to get his views on the importance customer advisory boards, for customer feedback and strategic development.
Have you noticed that the checkout experience has become increasingly complex? More and more people wave their mobile phone on the POS device. Others simply tap their card and go. Forget paying with cash - in Amsterdam where I live now, many stores refuse bills and coins and only accept cards. And it’s not just when standing in line at your local grocery store; but also when paying online or buying with your mobile phone. There are more options and more steps to take before completing the purchase.
The customer experience is – or should be – at the top of every eCommerce merchant’s mind. In today’s economy, on- and offline experiences are blending and customers are often using multiple devices for shopping and spending. And increasingly, customers expect their experiences to be easy and they want the option to purchase various touch points along the way. Merchants can capitalize on these expectations and seize the opportunity to deliver smooth and innovative engagements with their customers. In fact, I strongly recommend it.
