Mike Nourie

Recent Posts

Are You Ready to Date Your Customers?

While it may feel like an odd question to ask, the parallels between dating and retaining customers make a lot of sense. You’re trying to attract them with the hopes of building a long-term mutually beneficial relationship. And, just like in dating, it’s important to know the boundaries of the relationship and what’s appropriate. Recent data from the MARKINBLOG shows that the probability of selling to an existing customer is typically 60-70% while new prospects hover in the 5-20% range, highlighting the importance of building the existing relationships with your customer base. Additionally, it costs up to seven times the amount to acquire a new customer as it does to retain an existing one. Not only is retaining a customer more valuable than acquiring one, having happy customers can also help bridge the gap finding new ones.

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A Weekend at NRA: Key Takeaways for the Restaurant Industry

Earlier this week I spent some time at the National Restaurant Association (NRA) Show 2019, and aside from still feeling full from all the amazing free samples I tried, there were a lot of great conversations that took place in our booth and across the tradeshow floor. Spending the last few days talking to restaurants and browsing the different booths, one thing is for sure: technology is having a massive impact on the transformation of the industry.

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