While it may feel like an odd question to ask, the parallels between dating and retaining customers make a lot of sense. You’re trying to attract them with the hopes of building a long-term mutually beneficial relationship. And, just like in dating, it’s important to know the boundaries of the relationship and what’s appropriate. Recent data from the MARKINBLOG shows that the probability of selling to an existing customer is typically 60-70% while new prospects hover in the 5-20% range, highlighting the importance of building the existing relationships with your customer base. Additionally, it costs up to seven times the amount to acquire a new customer as it does to retain an existing one. Not only is retaining a customer more valuable than acquiring one, having happy customers can also help bridge the gap finding new ones.
