Nate Potter

Recent Posts

The Back to School Season Is Here, Is Your Retail Store Ready?

The end of summer is approaching, marking the beginning of the back-to-school season. Parents are gearing up their kids to get ready for their new terms. Retailers are simultaneously getting ready for all the business that is coming their way. According to a Deloitte’s 2018 Back to School Survey, total back-to-school spending is expected to reach $27.6B, or $510 per household, slightly up from $501 in 2017.

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Why NFC-Based Mobile Payments Should Be Your Next Customer Experience Investment

For any business, a seamless and nearly invisible payment process is the final checkpoint of a positive customer experience. However, while consumers in the U.S. are getting more comfortable with using chip cards in a variety of verticals—including retail, hotel, lodging and the food and beverage industry—there’s still a fair amount of confusion about when to dip the chip and when to swipe. Many consumers are getting used to it but are still frustrated with the perceived speed of an EMV transaction.

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4 Retail Trends to Boost Your Profits in 2018

2018 is right around the corner, and it’s time for retailers to start thinking about how they can elevate their game in the New Year. According to Salesforce’s research, 50 percent of consumers are likely to switch brands if their expectations aren’t met. Thanks to technological advancement, shoppers can easily find multiple sellers selling the same products via their smartphones. In fact, 70 percent of consumers feel that technology has made it easy for them to take their business elsewhere. Thankfully, there are strategies to avoid these outcomes, meet customer expectations and avoid losing sales to competitors.

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Prepare for the Holiday Season Shopping Madness with Omni-Channel Strategies

The holidays are upon us, and Black Friday is just the start for the busiest shopping season of the year. According to a National Retail Foundation (NRF) survey, holiday retail sales in November and December are expected to increase between 3.6 and 4 percent for a total of $678.75-$682 billion, up from $655.8 billion last year. This is further confirmed by Deloitte’s 2017 Holiday Survey, which mentions that about 80 percent of consumers expect to spend the same or more this holiday season as they did last year.

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Make the Holidays Merrier with Better In-Store Experiences

Another holiday season is upon us, and trends are pointing to a huge sales opportunity for retailers. According to an article in Bloomberg, retail sales were higher than forecasted in October and marked the largest growth since 2014. The National Retail Federation (NRF) is also forecasting that holiday sales will increase this year. 

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