Nate Potter

Recent Posts

Why NFC-Based Mobile Payments Should Be Your Next Customer Experience Investment

For any business, a seamless and nearly invisible payment process is the final checkpoint of a positive customer experience. However, while consumers in the U.S. are getting more comfortable with using chip cards in a variety of verticals—including retail, hotel, lodging and the food and beverage industry—there’s still a fair amount of confusion about when to dip the chip and when to swipe. Many consumers are getting used to it but are still frustrated with the perceived speed of an EMV transaction.

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4 Retail Trends to Boost Your Profits in 2018

2018 is right around the corner, and it’s time for retailers to start thinking about how they can elevate their game in the New Year. According to Salesforce’s research, 50 percent of consumers are likely to switch brands if their expectations aren’t met. Thanks to technological advancement, shoppers can easily find multiple sellers selling the same products via their smartphones. In fact, 70 percent of consumers feel that technology has made it easy for them to take their business elsewhere. Thankfully, there are strategies to avoid these outcomes, meet customer expectations and avoid losing sales to competitors.

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Prepare for the Holiday Season Shopping Madness with Omni-Channel Strategies

The holidays are upon us, and Black Friday is just the start for the busiest shopping season of the year. According to a National Retail Foundation (NRF) survey, holiday retail sales in November and December are expected to increase between 3.6 and 4 percent for a total of $678.75-$682 billion, up from $655.8 billion last year. This is further confirmed by Deloitte’s 2017 Holiday Survey, which mentions that about 80 percent of consumers expect to spend the same or more this holiday season as they did last year.

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Make the Holidays Merrier with Better In-Store Experiences

Another holiday season is upon us, and trends are pointing to a huge sales opportunity for retailers. According to an article in Bloomberg, retail sales were higher than forecasted in October and marked the largest growth since 2014. The National Retail Federation (NRF) is also forecasting that holiday sales will increase this year. 

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Payment Security Questions That Keep Merchants Up at Night

Being a part of a payments and security company, my colleagues and I have the opportunity to speak with merchants on a regular basis, during which we hear a lot of questions. Some are confused about which payment solution is the best fit for their business needs, while others are looking to understand how they can do more with their terminals. One of the biggest concerns they have is payment security.

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