The millennial generation – those who are between the ages of 18 and 35 – is the single largest generation ever seen in the United States. According to the U.S. Census Bureau, this highly-prized group that draws attention from all corners of commerce, had 75.3 million members at the end of 2015. Make no mistake – the millennials are the ones who are driving innovation and adoption of new technologies, and those whose job it is to understand consumer behavior and societal changes are taking their cues from millennials.
