In my previous blog post, I discussed the growth of Buy Online Pick-Up in Store (BOPIS) in the retail environment and how it is gaining traction in the grocery segment. I also explored how the adoption of BOPIS among grocers has been slow due to four main challenges:
eCommerce changed the way consumers shop forever. Today, customers can get what they want delivered to their doorstep without getting up from their couches. Consumers even took to buying their groceries online and services like Walmart and Instacart have taken over the online grocery market.
Anyone can buy what you sell, but how do you know they’ll come back to buy from you again? And what is it that brings them back? These are important questions in understanding why your customers buy from you and not your competitors. An important factor that retailers should consider while organizing their sales strategy is how their products, services and everyday interactions make customers feel. Emotion is a major driver for purchases, and an even bigger driver when it comes to loyalty.
Revamping the customer experience is all the hype in 2019 and according 451 Research, optimizing the checkout is central to providing a good in-store experience. All too often, customers abandon carts because of long lines. In fact, 56 percent of consumers can recall doing this at least 1 or more times in the last six months. If you’re still not convinced that a frictionless checkout is important, consider Amazon’s 1-Click technology that is worth billions thanks to its method of capitalizing on impulse purchasing.
