Rik van ‘t Hof

Recent Posts

What Merchants Should Know About the UX Journey

In the past, my family used to have a single computer that we all shared. My wife, kids and I used it for everything: doing homework, watching videos, catching up on work, etc. Now we all have our own devices, and it’s rare that my family members use my laptop or phone, and vice versa. Our devices aren’t communal anymore – they are personal, and have greatly impacted our individual user experiences.

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