How Connectivity and Enablement Lead to a Better Customer Experience

When you think about an ideal smart home, it probably includes smart appliances like a fridge or a stove, your thermostat, light bulbs, a sound system, security system, etc. And while having all these connected devices can certainly make managing your home easier, it’s likely that that most devices come from different service providers. This means the need for multiple apps to manage all of your services, which for anyone is less than ideal if you’re trying to do multiple tasks at once – like changing your lights, audio system and thermostat to turn on when you get home. Now imagine being able control all these systems from one app – wouldn’t that make your life a lot easier? You could make changes for multiple devices at once or even allow them to send data to each other to improve your experience.

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Are You Ready to Date Your Customers?

While it may feel like an odd question to ask, the parallels between dating and retaining customers make a lot of sense. You’re trying to attract them with the hopes of building a long-term mutually beneficial relationship. And, just like in dating, it’s important to know the boundaries of the relationship and what’s appropriate. Recent data from the MARKINBLOG shows that the probability of selling to an existing customer is typically 60-70% while new prospects hover in the 5-20% range, highlighting the importance of building the existing relationships with your customer base. Additionally, it costs up to seven times the amount to acquire a new customer as it does to retain an existing one. Not only is retaining a customer more valuable than acquiring one, having happy customers can also help bridge the gap finding new ones.

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Leverage the Right Checkout Technology for a Better Customer Experience

Providing a quick and efficient checkout is paramount to closing out a positive overall customer experience. You can do everything right up until that point, but if there’s additional friction or frustration, it could leave a sour taste in a customer’s mouth, or worse cause them to abandon their purchase all together.

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How Augmented Reality Can Impact Your Business

Whether we like it or not, the evolution and use of consumer technology continues to impact how consumers engage with brands and make purchases. Think about your smartphone, for example, who would have thought 15 years ago that we’d be using it to make both online and in-store purchases? While much of the technology consumers use every day was destined for the retail world eventually, the COVID-19 pandemic played a critical role in catalyzing the use of many technologies.

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Why Opting In On Digital Services Matters

One thing that has come up in conversations a lot about lately is the convergence of the digital and physical worlds, especially when it comes to commerce. Whether it’s enabling buy online pick-up in store (BOPIS), accepting crypto, buy now pay later (BNPL) or even leveraging more data and analytics in-store, the use of digital services for in-person commerce is continuing to rise.

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