In my previous blog post, I discussed the growth of Buy Online Pick-Up in Store (BOPIS) in the retail environment and how it is gaining traction in the grocery segment. I also explored how the adoption of BOPIS among grocers has been slow due to four main challenges:
You’re standing in a long line at the grocery store with a can of cranberry sauce, a gallon of vanilla ice cream and a pumpkin pie in your basket. You’re there on busiest grocery shopping day of the year, the day before Thanksgiving, and even though you are in the express lane, it’s moving slowly. The result is likely to be a long wait and a poor checkout experience.
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