A Rookie's View of NRF

Two weeks ago, I traveled to the Jacob Javits Convention Center in New York City to attend my first-ever trade show – NRF 2019, appropriately coined the “Big Show” by all who exhibit and attend, including top retailers, tech titans, and thousands of industry professionals. With the innovative designs and sheer size of every booth, the executive, sales and marketing staff coverage of the event and the impressive solution demos, emerging technology and cutting-edge ideas; the show truly lived up to its “big” name.

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Enhance Customer Experience in Your Business in 2019

 

What are your business’s objectives for the new year?

In 2019, customer experience should be top of mind. 69% of consumers say they will move on from a brand after a bad experience, research shows. How exactly are businesses failing to meet customer experience expectations? For one, 55% of consumers feel that brands are behind the times with how they interact with customers, both online and offline. However, 75% of consumers feel that automated experiences often feel too impersonal. With so many different types of consumers with different needs, it’s important to provide a seamless, easy experience that is also consultative and personal. Here are some ways your business can improve customer experience and keep up with the times without losing your brand’s personality:

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Can Retail Break This Magic Spell?

If you’ve seen the Jungle Book, you might remember that scene where Mowgli is under the spell of Kaa - the python. He is rescued and snaps out of the spell before he gets eaten but that scene is significant in understanding the state of retail. Today, the offline retail industry is spellbound and believes it is fighting a battle with their online counterparts that it may eventually lose. But if you ask me, this is just a spell which needs to be broken.

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Deck the Halls with Better Customer Service

The holiday shopping season is in full swing and trends are pointing toward even more spending this year. The National Retail Federation announced earlier this fall that it expects holiday sales to climb from 4.3 percent to 4.8 percent over last year ($717.45 billion to $720.89 billion). How can retailers be sure to take advantage of this huge opportunity to reach their sales goals and beyond this holiday season?

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Build Customer Loyalty with a Great Retail Shopping Experience

Retail is reinventing itself. It is not just about buying merchandise anymore, customers are looking to be delighted with a great shopping experience. Online shopping helps provide convenience and maybe even lower prices, however, it is not able to provide the same experience the customers get in physical stores. The comfort of high-quality noise-canceling headphones or the fit of a soft fleece jacket is unparalleled compared to not being able to touch and feel the product online before you buy them.

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