You may remember loyalty programs in their earliest form: the punch card. You’d carry this card around until, 10 star-shaped punches later, you earned a free sandwich. Although this traditional reward method persists, many merchants are looking to get more out of their loyalty program and engaging in new ways with the consumer. One way they’re doing this is through integrating services into mobile wallets.
In the first six months of 2019 4.1 billion records were compromised in publicly disclosed breaches and with 2020 just beginning, merchants are more aware than ever about customer data security. In the midst of this, Point-to-Point Encryption (P2PE) has emerged as a security solution that assures payment data is as safe as possible. P2PE works to keep payment data secure in transit as well as prevent tampering at the point of sale (POS) devices themselves, as it encrypts card data at the point of interaction - when a card is inserted or swiped. From that point, the data is encrypted until it reaches the gateway so no cybercriminal or third party can access the unencrypted data.
It’s been estimated that the global luxury travel market will generate $1,614 billion by 2026, and for many in the hospitality industry, this is a great opportunity for growth. To tap into the needs and desires of adventure and luxury travelers, it’s important to consider how businesses can leverage innovative payment solutions that can help make their trip planning and experience as seamless as possible.
It was a privilege to join senior executives from Wells Fargo, Mastercard and Visa in a timely panel discussion on “The Future of Tap & Go: Shaping the New Consumer Experience” at the Women in Payments 2020 U.S. Symposium on February 11th.
Earlier this week I had the honor of participating in a panel discussion at the Women in Payments 2020 U.S. Symposium. The topic of our breakout session was “Leading and Motivating the Next Generation Workforce,” with a focus on engaging Millennials and Gen Z, supporting the needs of a generationally diverse workforce and improving communication across the generations.
