Self-service innovations in the quick-service restaurant (QSR) space, including mobile order-ahead and in-store kiosks, are booming. The self-service kiosk market is expected to reach $30.8 billion by 2024. This ramp-up is likely because these innovative ordering and guest service options have been shown to improve order accuracy, increase average ticket value, reduce wait times and help collect data to inform how to better serve guests. This makes QSRs happy and it also delights the guest (or so that’s the goal). When implemented properly, these new technologies can create a positive and memorable guest experience. However, if it’s not implemented properly, that memorable experience may not be a good one.