Retail has always been a key market for us and NRF’s Retail’s Big Show is an opportunity for great minds to connect and talk about the future of the industry. NRF’s Big Show is not just popular among retailers. Over the past few years, this event has been attended by businesses from many verticals such as hotel & lodging, food & beverage, healthcare and more. At the show I noticed conversations flowed toward solving business problems with innovative technology no matter the vertical. Even though retail technology has always led the way when it comes to customer engagement technology, other verticals continue to work hard and leverage the same technology to serve their customers’ unique needs. Here are a few examples: