Customer experience is one of the most talked-about topics for retailers today, in any segment, in-store or online. This includes providing choice, prioritizing personalization and innovating wherever possible. But what we don’t talk about as often is the importance of showing you value your customer’s time.
Technology is changing the retail game. Tech Screens have made a natural integration into the shopping experience, whether that be on in-store payment solutions or right on the customers’ mobile device. Retail industry analyst firm IHL found that leading retailers are investing in in-store technology at a rate 70 percent higher than the average performers in their segments. Integrating these technologies helps with things like line busting, upselling and modernizing - but they can do even more.
In my previous blog post, I discussed the growth of Buy Online Pick-Up in Store (BOPIS) in the retail environment and how it is gaining traction in the grocery segment. I also explored how the adoption of BOPIS among grocers has been slow due to four main challenges:
The holiday season is upon us and it’s one of the busiest times of the year for most retailers and NRF forecasts retail sales are likely to grow between 3.8 and 4.4 percent in 2019. With more shoppers come into the stores this year, merchants get additional opportunities to delight them with great experiences.
eCommerce changed the way consumers shop forever. Today, customers can get what they want delivered to their doorstep without getting up from their couches. Consumers even took to buying their groceries online and services like Walmart and Instacart have taken over the online grocery market.
