Buy online pickup in-store (BOPIS) is an increasingly attractive option for consumers. According to Business Insider, 68 percent of US consumers have made numerous click-and-collect purchases. What’s more, 50 percent of shoppers said that being able to pick up their order in-store has influenced their decision of where to shop. The data speaks for itself and in addition to the strong desire from consumers, there are benefits of click-and-collect purchases for businesses when it comes to providing a great customer experience and maximizing revenue. Let’s take a look at a few of them:
