When a customer walks into a retail environment, they are looking for a fast, easy and secure experience. But the reality is quite different. Even though merchants put in their best efforts to provide an easy and seamless checkout, industry reports point out that the in-store experience isn’t always up to snuff. According to a recent report from Hanover Research - Emerging Trends at the Point of Sale, even though customers may experience technological challenges at checkout, retailers need to invest time in educating them on the multiple payment options available. Typical customers might want to pay with a preferred method, but if they are not aware of whether the merchant accepts that or not, it may cause some friction at checkout and eventually lead to a negative experience.
