Ingenico Blog / U.S.

shaping the future of payment

The Changing Retail Consumer and What Merchants Can Do

The COVID-19 pandemic has fundamentally changed the way we live, shop and do business. Those that have been working from home for the past few months have realized the benefits of it. According to Accenture’s recent report, “How is COVID-19 Changing Retail Consumer,” 53% of people who never worked from home previously now plan to continue to in the future. When it comes to retail shopping, merchants   think hard about measures they should take to make shoppers feel safe and comfortable. Consumers on the other hand, also look at store guidelines before deciding if they want to shop there or not.

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The Holiday Season is Set to Change the Future of Retail Shopping

The holiday season has always been exciting for retailers and shoppers alike. While retailers offer enticing deals to attract more customers, shoppers look to get the most out of their spending as they buy gifts for their loved ones. But things are a little different this year. The COVID-19 pandemic has forced people to stay indoors and not visit crowded places for their safety and that of others. As a result, foot traffic to retail stores has slowed down and most shoppers must look at other options to buy gifts this holiday season.

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How Merchant Expectations from Their Payment Solutions Are Changing

Over the last few decades, the payment industry has seen a significant evolution in technology and consumer behavior. Today, payment technology comes in many form factors. From mobility solutions that help taking payment to the shopper to fixed in-lane terminals or self-service solutions that offer quick and secure checkouts, new solutions are designed to help merchants better serve their customers. As consumers increasingly get immersed in these experiences, they will begin to expect these advancements from all other businesses.

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What Consumers and Merchant Expect from Their Checkout

As a retail ISV, you know that at the heart of any retail shopping experience is what happens at the checkout. It’s the endgame of a customer’s buying journey, as they make their way to the sales counter with all the merchandise they wish to purchase. This is the moment that can make or break the whole shopping expedition for both the shopper and the merchant. What is important to understand is that both these players have expectations from the checkout experience.

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How the Pandemic Facilitated Increased Adoption of Three Existing Technologies in Retail

Since the COVID-19 pandemic took hold in the U.S., the retail industry has been turned on its head. With stay-at-home orders and lockdowns in place, all nonessential retailers were closed, pushing most of the transactions online. Today, as all U.S. states are reopening in phases, retail looks a lot different with capacity restrictions, social distancing requirements and other safety precautions. These changes not only affect sellers but the payment solution providers that work with them. Payment providers need to innovate quickly to keep up with the changing environment and help customers comply with public health guidelines. They also must do all of this while meeting the expectations of the shoppers for a good, easy and safe experience.

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  • Why More Merchants and Solution Providers Are Turning to the Subscription Model for Payment Terminals
  • 2022 Holiday Shopping Trends
  • Perfecting Personalized Experiences via Payment Data
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  • Hospitality Round-Up: Hotels & Travel in a Post-COVID World
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  • Offer Kiosks to Enhance Your Clients' Omnichannel Businesses
  • What Consumers and Merchant Expect from Their Checkout
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  • How the Pandemic Facilitated Increased Adoption of Three Existing Technologies in Retail
  • POS Data Security: Are You Doing Enough to Keep Merchants Safe?
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  • Think Pay-at-the-Table Isn’t for You? Think Again.
  • Combat the Spread of Viral Infections with Antimicrobial Technology

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