In a lot of our recent blogs, we’ve talked a lot about the growing shift in customer expectations and the role that technology can play in managing them. One of the most interesting shifts for customers is the premium that is being put on convenience. For example, NRF’s recent Convenience and the Customer report found that over 90% of consumers are more likely to choose a retailer based on convenience, with 83% of consumers highlighting that convenience was a stronger factor than it was for them five years ago. The report found that this was due to people not wanting to dedicate as much energy or time to shopping to focus on other aspects of their life.
