Video: Trends, Omni Channel and Apple Pay

What were the biggest trends at the 2015 NRF Big Show?

So I think EMV has really kind of captured the limelight here. A number of conversations with different vendors and that’s kind of squarely within the crosshairs right now. With October 2015 not that far out, vendors are working to get compliant, working to make sure they have solutions in place to help merchants get prepared. I think that’s been a central message here. I’d also say security is a big focus. So while EMV is certainly a component of the overall security story, a lot of talk about end to end encryption, tokenization is seeing increased attention as a result of Apple Pay and as a result of the number of breaches we’ve seen over the past few months here and certainly broader than payments there’s a big story around in-store engagement. So beacons are certainly a big part of the NRF message this year, seeing a lot of talk about really engaging shoppers in store, how do we keep them in the store, how do we push out relevant content to them, and how do we engage with them, how do we make the shopping experience unique, and add value and differentiate from competitors.

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How will EMV impact the customer checkout experience?

EMV allows customers to keep their cards in their possession

A potentially confusing change in the EMV payment process, yet one that improves security, is that the customer will no longer hand over a card to an associate for processing: customers will be able to keep their cards in their own possession and control at all times.

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How will EMV affect merchants’ day-to-day retail business?

How will EMV actually affect how merchants’ conduct day-to-day retail business?

From a merchant’s perspective, the migration to EMV probably seems like a no-brainer. A small merchant, especially one that uses a pre-programmed standalone terminal (like Ingenico Group’s iCT250), might not expect to notice much operational change; after all, retailers will still accept credit and debit cards, still do business with a processor or acquirer, and still sell goods and services to customers who pay in a variety of ways.

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Recap of Money2020

Last week the Ingenico Mobile Solutions team was in Las Vegas for Money2020. The show was a great success (as always) and now as the team settles back into the office in Boston it’s time to reflect and recap the event.

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