The holiday season is upon us and attractive deals and promotions are calling out to shoppers to get ready for Black Friday - the busiest shopping day of the year. Every year on this day, thousands of shoppers rush into retail stores to hunt for the best deals and discounts from products ranging from electronics to apparel. With a higher foot traffic, retail stores also experiencing a higher volume of transactions. According to a recent survey by BestBlackFriday.com, the majority of Black Friday shoppers plan to pay for their in-store purchases by using their credit/debit cards. Retailers need to ensure they provide their customers with the best shopping experience as well as the best checkout experience – and that includes a fast, secure and convenient transaction. In the wake of the EMV migration in the US and introduction of new payment technologies, here are five ways retailers can prepare themselves for the Black Friday madness:
